Yes, really: our friends at The Podcast Host saw a jump from 26 to 1928 downloads when their podcast was featured on Apple Podcasts’ New & Noteworthy page and there’s no chance you’ll be featured anywhere with bad cover art. Great podcast artwork, where it’s obvious that hosts have put in the time and effort, can be the difference between 20 regular listeners and 300 new listeners per week. You don’t have to have a podcast logo in order to create cover art, but you can use the approaches in this guide to help you design both those visual elements for your podcast, if you like! How Do You Make Good Podcast Cover Art? Why Does It Matter? You might create a logo if your podcast will one day be part of a business, or if you want to make merch. Yes, your logo is also a visual representation of your podcast (like your cover art), but a logo can be applied more flexibly across a wide range of materials to identify your brand. Your podcast logo is one element of your wider podcast brand system. It’s how you represent your podcast visually at a glance and is how listeners will discover your show. There’s a big difference between these two terms: your podcast cover art refers to the artwork you upload to the directories. Lots of people make reference to ‘podcast logos’ when they’re actually referring to podcast cover art. Podcast Logo vs Podcast Cover Art – What’s the Difference? A podcast logo can be applied to your cover art and other promotional materials.įirst things first, let’s clear up something important.
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